About Soar Consulting

A clear view.
A purposeful direction.

We bring industrial understanding, commercial thinking and institutional perspective to the choices organisations need to make.

Our purpose

Connect insight with action.

Soar Consulting exists to help organisations understand their environment, choose a credible direction and build the pathway to execution.

Established in South Africa in 2024, the firm focuses on industrial strategy, market and opportunity development, institutional capability development, and research and programme advisory.

Our perspective spans the industrial economy. Green hydrogen is a specialist focus within a wider platform serving energy, mining, materials, manufacturing, infrastructure and development institutions.

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Leadership

Founder-led.
Purpose-driven.

Thokozani Tsoari

Founder, Principal Consultant & CEO

Thokozani works across strategy, industrial opportunity development, research and business development.

His professional background spans industrial gases, refining and analytical instrumentation, with experience at Air Products, Natref and Chemetrix. He is pursuing doctoral research at the University of the Witwatersrand in materials for hydrogen.

This combination of industrial, commercial and scientific perspectives informs Soar Consulting’s approach to complex opportunities.

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Our working principles

The discipline behind the work.

Clarity before commitment.

Define the decision, examine the assumptions and make the choices explicit before committing time and resources.

Evidence with purpose.

Research should answer a decision that matters. We connect analysis to commercial and institutional priorities.

Action with accountability.

A credible strategy identifies what happens next, who owns it and how progress will be assessed.

Your next strategic move

Let’s turn your priorities
into a clear way forward.

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