Start with the demand.

Make the customer visible.

A green hydrogen opportunity can begin with technology, resources or a policy ambition. Our commercial starting point is the intended customer and the use case: who needs the product, what role will it play and what would make them choose it?

This lens connects technical possibility with market qualification. It also helps identify where further specialist analysis and direct customer engagement are needed.

Frame the commercial questions early.

• Use case and specification: What does the customer need, in what form, at what quality and with what delivery requirements?
• Demand and timing: Is the opportunity attached to existing consumption, a planned conversion or an application still being developed?
• Customer economics: What alternative is the customer comparing against, and which costs or benefits shape that comparison?
• Delivery pathway: What must be in place between production and use, including handling, logistics, infrastructure and relevant approvals?
• Commercial commitment: What evidence would distinguish an interested stakeholder from a customer able to progress a transaction?

Define the use case, the customer and the route to value before scaling the market claim.

Connect the opportunity to the industrial system.

Hydrogen strategy can be assessed alongside the wider industrial ecosystem: energy users, chemicals, mining, materials, infrastructure, engineering and services. This creates a more precise view of the organisations to engage and the contribution each could make.

Soar Consulting’s role is to structure that commercial and institutional inquiry through market studies, value-chain mapping, opportunity qualification and targeted market activation.